Abstract
The article is devoted to the study of the possibilities of using SWOT-analysis to determine the principles of goal-setting in the process of strategic planning for the development of vocational education at the regional level. with. The main method is phenomenological research and comparative analysis of mutually determined processes in the educational sphere and the social environment to determine the same trends in educational and socio-economic processes in the region. It is shown that SWOT-analysis is the most productive for determining the coherence of these processes. The article examines the potential of the regional system of vocational education, the main determinants of this development and its socio-economic and market orientations on the basis of the SWOT-analysis methodology. At the same time, those aspects of the current state of the studied phenomenon that can serve as "growth points" in the process of modernization of vocational education institutions are highlighted. The managerial and social context of using the existing advantages and virtues of the regional system of vocational education of Dnipropetrovsk region is determined. Generalizations on the existing problems of this system and possible directions of their solution, as well as minimization of negative processes in the system of vocational education in the region
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