Abstract
Article is related to perfection of product portfolio policy of the enterprise by formation of a product portfolio by means of using of statistics methods and mathematical criteria of the games theory. Such approach allows to decide many tasks of marketing at the enterprise, including to use results of marketing researches and demand and profit forecasting. As a result of the offered system of calculations of statistical indicators it is possible to receive a matrix of predicted risks and market growth for a concrete product portfolio, and also to estimate potential and market prospects of concrete commodity groups. It will form an optimal product portfolio for the specific market conditions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.