Abstract
Business’ departments are already taking advantage of the convenience of technology, while global competition continues to demand creativity in terms of how employers acquire human capital. Thus leading to the question, how can employers take full advantage of technology in the hiring process? For instance, social networking sites (SNS) are being explored as an additional tool for recruiting and selecting the best-suited employees. Even though all types of businesses are taking the initiative to attempt the integration of SNS into their hiring process, many may still lack understanding on how candidate experience influences employer brand image, in addition to its actual benefits and risks. Through the analysis of peer-reviewed journals and other reliable sources concerning the effect of SNS on recruiting and selecting employees, we have found many benefits in the recruiting process, while SNS used in the selecting process could bring further challenges to employers. For instance, lower cost and time per hired employee, ability to reach a high number of possible applicant especially younger generations, ability to attract passive job applicants, and the inclusion of a supplementary method for employee performance predictions are the most important benefits SNS presents to the overall hiring process. On the contrary, legal issues, inability to attract a diverse pool of candidates, the lack of reliability and validity of such platforms, and the overall accuracy of information obtained are risks and pitfalls of the combination of SNS and the hiring process. After examination, we conclude that SNS should be used in recruiting and selecting of employees, but employers should not solely rely on such platforms. Employers greatly benefit from the unbiased information concerning SNS, but as time progresses and processes evolve, further research is always needed in order to reinforce or challenge earlier findings.
Highlights
The social media trend has caused such a hype that even organizations want to get onboard and utilize them as a business tool
According to the Society for Human Resource Management solutions to avoid legal problems while using social networking sites (SNS) are never asking for passwords in order to not violate the Stored Communications Act, have HR involved in screening, check social media further in the hiring process, have a consistent method, and consider sources and document decisions for hiring or rejecting (Segal, 2018)
It could lead to a lack of reliability in social media that could be transferred when used in the hiring process since one party has real information compared to the other who just interprets it
Summary
The social media trend has caused such a hype that even organizations want to get onboard and utilize them as a business tool. Dallas PD was using #DPrecruiting, and the new campaign #30Days30Reason as part of a campaign to hire 250 additional police officers This campaign consisted of informing possible job applicants of the Dallas PD culture, incentivizing candidates to take advantage of DM's (direct messages), and tags to reach recruiters (Recruiting DP, 2018). Officer White stated that social media had allowed Dallas PD to reach out to a higher number of candidates and target millennials (White, April 2018). This is just one of the many cases of a business taking advantage of technology and social media. The following steps include the actual recruitment activities and the results in comparison to the objectives (Breaugh, 2008)
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