Abstract
As gambling companies expand into the digital world, they have begun to approach the next generation in novel ways. Most recently, gambling companies have partnered with academic institutions to reach younger and more impressionable adults. Per a recent New York Times Articles titled, “How College and Sports Betting Companies “Ceasarized” Campus Life”, over eight universities have already partnered with online sports betting companies [1]. These academic institutions direct students, irrespective of age, to betting websites with promo codes which provide “free” funds to gamble [1]. While the full extent of the repercussions of such actions are not yet clear, to hand-wave these endorsements as “harmless” and “free” is sorely naïve.
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