Use of Social Media, Digital and Traditional Communication Tools for Rural Small-Scale Businesses

Abstract

The appearance of COVID-19 was detrimental to everyone on earth. It had an impact on both big and small firms. Due to a lack of digital technology, the research found that rural regions were most affected. Due to recent economic developments, sellers now witness latent growth in the rural areas of the nation, which raises the purchasing power of rural residents. The government has recently implemented a variety of policies and initiatives to encourage digitalization in India at a reasonable cost, which has resulted in a considerable rise in the number of rural residents using the internet. Local factors contributing to the digital drive in rural India were the availability of inexpensive cell phones and internet data plans. This gives advertisers the chance to reach out to this untapped rural market and advertise their goods there. In this essay, we'll talk about how small enterprises in rural areas might use social media, digital technologies, and traditional forms of communication.