Abstract
The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.
Highlights
16 July 2021KEYWORDS fear of loss, use of social media Instagram, phubbing behaviour
Generation Z is a group of people born in the 1996-2010 range; this generation is known as the net and millennial generations (Purnomo, Asitah, Rosyidah, Septianto, Daryanti, Firdaus, 20)
Based on table 4 above, the results show that F count > F table, which means that social media Instagram and phubbing behaviour against the fear of loss had a very significant influence on the value of F = 34 051, R2 = 0635 and p = 0.000
Summary
KEYWORDS fear of loss, use of social media Instagram, phubbing behaviour
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