Use of information technologies in the marketing of a hotel enterprise

Abstract

This article analyzes the development of the hotel industry as one of the most promising and rapidly developing tourism industries. The main trends in the development of the hotel services market have been studied. It is concluded that marketing is important not only for creating tools to promote basic and additional hotel services, but also in developing activities that would contribute to creating a permanent customer base, as well as increasing the demand for hotel business services in a highly competitive environment. It was noted that the hotel enterprise, which uses information technologies in marketing activities, is able to foresee the needs of tourists and offer them certain basic and additional hotel services that meet their needs and demands, thereby increasing the profitability of the hotel activity and allowing it to develop new segments of the hotel services market. It was concluded that the peculiarity of introducing information technologies in the marketing activities of hotel enterprises is their cost, as well as the fact that it is necessary to adapt to them not only the hotel, but also to conduct training for personnel to work with new information technologies. Were analyzed modern PMS (Property Management System), which play an important role in automatization marketing activities of hotel enterprises.