Abstract

The research was conducted to determine the agricultural information needs of the rural farmers and to provide a solution to access this information in the province of Khyber Pakhtunkhwa (KPK) Pakistan. The research was conducted in Ten (10) Villages of different districts of KPK and a number of 460 respondents were selected for study, the study was conducted through a survey method, Face to Face interviews, focus group discussion and farmer meetings, data was collected and analyzed through descriptive statistics, percentage, frequency tables. The results indicated that most of the respondents (34.78%) fall in age group between 41-50 years, it is also found that the first preferred source of information of the farmers is fellow farmers (37.39%) following by Radio (29.13%), Major barriers to access modern information systems is high illiteracy (39.43%) and non-availability of local information centers (36.08%). During the study, a large of the number of farmers acknowledged that they are not familiar with modern practices of agriculture because they are not facilitated with new technologies to access agricultural information; as a result, they are not using such techniques and relying on traditional ways. The research study also identified that due to the highly localized nature of information and several barriers this is very essential to equip rural farmers with updated information through use of (ICT) to enhance production and improve their livelihood.

Highlights

  • Pakistan government has taken many steps to improve farming by introducing innovative scientific research methods to improve production and livelihood

  • Share of Agriculture in gross domestic product (GDP) is 19.8% and labor employment share is 42.3% this sector recorded negative growth of -0.19% against the last year growth the decline in growth is due to the drop in production of cotton, maize, rice and other due to extreme weather condition and lack of timely and accurate information [1]

  • In Pakistan Agriculture is the major source of income approximately fifty percent people is directly or indirectly involved in agriculture

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Summary

Introduction

Pakistan government has taken many steps to improve farming by introducing innovative scientific research methods to improve production and livelihood. The agriculture sector is linked with other sectors of the economy and playing a remarkable role in enhancing country socioeconomic development. Similar to numerous developing countries agriculture is seen as the vehicle for development in Pakistan but due to the unavailability of suitable information and awareness system, its role is less effective [2]. The core causes the restrictive farmer to raise income and production is the lack of appropriate information sources and systems in a rural area proper transfer of agriculture information in rural area can fill the information gap to improve production and farmer’s income, the government requires well-organized system to facilitate the farmer needs [3]. Well-timed transfer of agriculture information is the most vital part of the farming system and important promoter for agriculture development helping for a revolution of the rural farmers [4]

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