Abstract
The article is devoted to assessing the effectiveness of marketing research as part of the management process that affects management decision-making. The basic concepts of the information system of the enterprise, as the basis of the information-analytical apparatus in the organization of the enterprise, are revealed. The advantages and disadvantages of primary marketing information and secondary marketing information, as well as their main sources are considered. The main functions of marketing information systems are also presented. The features of the organization of information support are presented. The factors affecting the indicator of the effectiveness of marketing activities of the enterprise, their interdependence, the nature of their influence on the indicator of efficiency are revealed. The concepts and examples of expert systems are also considered. The fundamental differences between knowledge as a form of information and information are presented.
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