Abstract
This case study explores the evolution, idea, impact, and reasons for using historical paintings in advertisements over the years. This paper will also analyze various advertisement campaigns and their popularity and effectiveness on the consumers and enhancement of brand messaging. This study will also try to elucidate the strategies used by advertisers to clout the power of historical artworks to grab the attention of consumers and possible customers. This paper will also try to investigate the ethical considerations surrounding the usage of historical paintings in advertisements and their significance for both the art world and the advertising industry.
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