Abstract
The main purpose of this study is to conduct an analysis on the use of financial technology in Albania. Fintech is a term dedicated to financial technology in the digital age. The diversity of this technological solution brings with it the promise of faster, cheaper, more secure and transparent financial transactions through the internet. Fintech business model is the specific application of Fintech in economics and financial fields. This enables users to perform financial transactions remotely, which improves the efficiency of banking transactions and saves customers time. The constant shifts towards e-commerce, digital payments, instant payments, cash substitutes have increased significantly nowadays. The document describes the policy implications regarding the promotion of relevant institutional policies in relation to increasing the use of Fintech in the country.
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