Abstract
Abstract : Identifying effective methods for influencing Marines to accept energy-efficient technologies is vital to achieving a positive and sustainable energy outlook for the United States Marine Corps (USMC). The purpose of this study is to support the adoption of energy-efficient technologies by the USMC to increase Marine combat effectiveness. Toward this end, Marines concerns, awareness, and enthusiasm regarding energy-efficient technologies were explored, as well as the influencers on these factors. This study and final recommendations are based on an analysis of focus group data from two focus groups held at the Naval Postgraduate School and two at Camp Pendleton. This analysis revealed key influence drivers and suggested potential influence strategies that the Marine Corps Expeditionary Energy Office can implement to help foster its initiatives.
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