Abstract
Hotel companies could include marketing messages with their e-mail signature files (.sig files), but this study found that fewer than half of 392 hotels did so. Many e-mail signature files simply contained the title and contact information of the responding party, often with a privacy statement. Since the prospective customer has contacted the hotel for information, it seems appropriate to include a .sig file that includes marketing elements, such as hotel attributes, promotions and special offers, and awards or honors received. The addition of a .sig file costs nothing and provides a way for the hotel to build its brand identity while cutting through advertising clutter on the inter-net and in other media.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
