Abstract

AbstractBusiness activities performed by economic entities are influenced by several factors. These factors include the regulation of business activities and the effects of the external environment, which undoubtedly include the introduction of innovation and digital technologies. Digitization, informatisation, automation, and robotisation have their impact on the improvement of competitiveness and are beneficial not only for industry but also for consumers. This scientific study describes by descriptive analysis phenomena and processes related to the use of digital technologies within the framework of business in some areas in Slovakia. The study opens a discourse on digital economy that changes the system of business and represents the challenge for new jobs. With the help of scientific methods and data obtained from the websites of major entities, while applying the principles of legal logic and systematics, accuracy, and the possibility of generalising, we have concluded that digital technologies are widely used in Slovakia in business, with the banking sector at the forefront. Due to the increasing use of digital technologies, we also addressed in this study the issue of personal data protection. The article presents an analysis of impacts from laws of the European Union on the formation of a digital market in Slovakia.

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