Use and acceptance of social software in corporate environments

Abstract

Purpose – This paper aims at contributing to the knowledge regarding the use of social software in corporate environments. It analyses, in an exploratory way, the perceptions of social software managers (specifically blogs and wikis) regarding the implementation processes and actual usage of this type of applications within their companies. Design/methodology/approach – The paper follows a qualitative approach, with exploratory nature. Semi-structured interviews were conducted to collect social software manager's perceptions, and the resulting data were subjected to qualitative content analysis, from which several issues emerged and were analyzed. Findings – According to managers' perceptions, social software applications are helping companies regarding, in particular, knowledge management, project management, and internal communication issues. On the other hand, it seems clear that companies (and managers) need to adopt participation incentives, establish usage rules, implement monitoring and evaluation instruments, and broaden the scope of usage beyond core business areas. Research limitations/implications – The analysis reflects the managers' perceptions expressed in semi-structured interviews made on a limited number of companies where most application users have technological academic formation or experience. Further research efforts should overcome these limitations by including a wide variety of companies (from other activity sectors), with a wider diversity of application user profiles. Also, input from application users should be taken into account in the analysis, as well as some quantitative indicators (regarding actual usage, for instance). Originality/value – The paper contributes to the knowledge regarding the use of social software, namely blogs and wikis, in corporate environments, an area where further research is needed. The analysis and reported findings can be of value to managers responsible for social software implementation processes within corporations, helping them to reflect upon the issues that emerged.