Abstract
The study was conducted at the university of Gujrat to examine the role of social media specially facebook is creating awareness among students about political system of Pakistan and possible change in political behavior of students after exposure to political content on facebook. Survey research method was adopted in this research. A pilot study was conducted before choosing sample. During pilot study survey method was used to find out that student of which departments of University use facebook the most. It was found that students of CS/IT and MCM department use facebook. Through Survey Research, data was collected from 120 respondents, among which 67 were male while remaining 53 were female. A clear majority of 65% of the respondents belong to age group from 22-24 years. 30%, 19-21.56.7% of respondents belongs to Urban area, 30% from Sub Urban area while only 13.3% belong to Rural area.
Highlights
Media has a powerful and significant role in human life
This study will examine the role of social media specially facebook in creating awareness among students about political system of Pakistan and possible change in political behavior of students after exposure to political content on facebook
Study reveals that sharing political content on facebook isn’t the priority of many of the students
Summary
Media has a powerful and significant role in human life. It is the source of information, entertainment and education.Role of media in the life of people and in the society development can’t be overlooked. Media has a powerful and significant role in human life. It is the source of information, entertainment and education. A new kind of media, social media, has become an important phenomenon around the globe. Social networking sites allow users to present themselves in the form of text, videos and multimedia content. Social media includes cell phone and worldwide web bases technologies which give birth to interactive online communities. Andreas Kaplan and Michael Haenlich [1,2,3,4,5] defines social media as a group of Internet based application that build on ideological and technological foundations of Web 2.0 and that allows creation and exchange of user generated content
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