Abstract

Social networking sites over the years have changed from a few user-based sites into a phenomena that has become a platform for a huge number of users. However, the growth and development of social networking sites have brought great concerns on parents and educational authorities with respect to potential risks that are facing the university students as they use online social networking frequently for gathering information. The risk associated with social networking sites when used for oral communication rather than face-to-face communication results in damaging interpersonal communication among the users. The results obtained from this study have shown that a reasonable number of university students use the social networking sites. Therefore, the popularity of the social networking usage by university students of Tamil Nadu and the benefits it has on the student-users have been confirmed from the findings of this study. There are also various purposes for which the students use the social networking sites to achieve and that have been investigated. Technology is a double-edged sword. Its power for bad and good resides in the users. Based on this, it is instructive to note that the relevant government authorities have to take good measures to ensure that they (student) are made to be aware of how and why they use the social networking sites.

Full Text
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