Abstract

Colour is a perception of light by human brain. In simple words when a ray of light strikes an object, the object absorbs a colour and reflects remaining colours. Human brain identifies the missing colour and perceives the colour of the object as that of the missing colour. This phenomenon is widely known as perception of colour."Colour is life, for a world without colour seems dead. As a flame produces light, light produces colour. As intonation lends colour to the spoken word, colour lends spiritually realized sound to form." - Johannes Itten.1

Highlights

  • CONCEPT OF COLOUR Colour is a perception of light by human brain

  • Graphic design comes in many different forms like posters, brochures, clothing, album covers, labels, billboards, magazine covers and logos are just some of the things that we see every day, demonstrates graphic design

  • Text elements with strong graphics, is the best way to clearly communicate the message intended by the designer providing understandable visual communication in graphic design.[5]

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Summary

Introduction

CONCEPT OF COLOUR Colour is a perception of light by human brain. In simple words when a ray of light strikes an object, the object absorbs a colour and reflects remaining colours. Graphical design combines art and technology to communicate an effective message. Designers that use icons or graphics, and no typography, can still communicate a convincing idea if done correctly, the design is made more simplistically if it is only an icon. Image-based design uses created or photographed images only to communicate the entire message to the viewer.

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