Usage Evaluation of the Dana Digital Payment

Abstract

Currently, digital payment applications are increasingly being used, one of the most widely used digital payment applications is DANA. This research was conducted with the target of evaluating the public's assessment of the use of the DANA application. This research was conducted by distributing questionnaires to respondents and 433 data were obtained, then the data obtained were analyzed using a partial least square model based on the technology acceptance model (TAM) as a basis for evaluation, this is because the measured variables fit this model. The object of research is users or the public who have used the DANA application. Referring to the results of the analysis carried out, it is known that the Intention to Use variable is significantly influenced by the Trust variable. The Trust variable is significantly influenced by the variables Perceived Usefulness, Perceived Risk, and Perceived Ease of Use. The Perceived Risk Variable is influenced by the Perceived Usefulness Variable and the Perceived Risk Variable. Perceived Usefulness Variables and Perceived Ease of Use Variables are influenced by Perceived Satisfaction Variables. With these results it is obtained that to increase the Intention to use variable, the Trust Variable must be increased.