Usage Behavior on Digital Wallet: Perspective of the Theory of Unification of Acceptance and Use of Technology Models

Abstract

At present the phenomena what is happening is on the use of financial technology in particular with regard to digital payments. In recent years a new technological innovation has emerged called financial technology. Financial technology is a combination of financial services and technology, where this technology has changed the behavior of the community, which was originally made by face to face payment transactions and carry a nominal amount of money, but now can be processed quickly without being limited by distance. This paper aims to examine the behavior of using a digital wallet based application: the perspective of the unified theory of acceptance and use of technology perspective. The current research design is based on survey data collected from 200 respondents from all generations who have used a digital wallet based application. The data analysis procedure uses structural equation modeling with PLS. The research findings show that performance expectancy, social influence, facilitating condition, hedonic motivation and trust influence behavioral intention of digital wallets and effort expectancy does not affect the behavioral intention of a digital wallet. While behavioral intention has a positive effect on the use of behavior of digital wallets. This paper tries to shed new light on the use of application-based digital wallets for all generations. In addition, this model needs to be extended to the external factors of the user and consider the location of each user, in the context of this study the use of an application-based digital wallet is more often used for culinary shopping