Abstract
In some areas of public policy where reform is sought the assumed advantages of emphasising expert and professional knowledge should be reconsidered. Other approaches to problem solving ‐ interaction and social learning ‐ may have much to offer and the important role played by ordinary knowledge should be examined. The medical lobby's support for the Western Australian Government's failed attempt to pass its Tobacco (Promotion and Sale) Bill is examined as a case in point. That the lobby's emphasis on expert knowledge aimed mainly towards a parliamentary context may have been an important factor in the Bill's defeat. With the Bill's possible reintroduction into State Parliament consideration of other areas of knowledge, in addition to medical research, would enable reformers to exercise greater control over the political agenda.
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