Usability evaluation of website using combined weighted method: fuzzy AHP and entropy approach

Abstract

The usability of the website is a topic of great interest for researchers. The fuzzy MCDM approaches are widely adapted to measure and rank the usability of the website. These measures incorporate human input towards website are subjective in nature. Along with these measures, design dimension and other support features that encourage the user to reach desired information in stipulated time are equally important and should be incorporated in the proposed metric. These functions are objective in nature and hence suitable mathematical model or formulae can be used to evaluate its crisp value. In this paper a novel metric is proposed integrating objective and subjective approach, evaluating usability using fuzzy AHP and entropy method respectively. The proposed metric can be considered more accurate and complete as it includes expert input, experience of end user, design dimension and support features.