Abstract
Nowadays, online transportation services are growing and more sought by Indonesian people. One of the most important components for the online transportation is the user interface of its application. Based on the result of a preliminary study of the biggest online transportation in Indonesia, there are confusing parts of online transportation’s user interface that need improvement. The purpose of this study is to evaluate and provide improvement for the biggest Indonesian online transportation’s user interface through usability evaluation. Methods used for usability evaluation in this research are performance measurement and retrospective think aloud using eye tracker for three most commonly used of service in the online transportation: ride, food, and send-related service. The conclusions of this study are ride-related service has good effectiveness, the efficiency is 89,9 seconds for non-frequent group and 52 seconds for frequent group, and 4 disappointing points. Food-related service has poor effectiveness, the efficiency is 206,5 seconds for non-frequent group and 165,7 seconds for frequent group, and 5 disappointing points. Send-related service has good effectiveness, the efficiency is 108,7 seconds for novice group and 105,9 seconds for expert group, and 6 disappointing points. The proposed designs are presented.
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