Abstract
Online business or trade has become the buzz word in today’s Internet dominant era. The concept of using e-commerce sites for shopping the daily items and other goods have become also popular in the developing countries like India. The experience of users and study of their behaviour on e-commerce websites helps in determining the usability of these websites, which is acknowledged as a key factor for assessing the quality of any website. These quality measures along with performance measures are collected and compared for 28 e-commerce websites using two different approaches. The relative priority and preferences of the features and ease are investigated through a survey in this paper. Further, using GTmetrix-an online tool, speed tests and other parameters are garnered to analyze their performance. This research work is carried out with the objective to compare and analyze the performance of popular e-commerce websites and also to study its relationship with user preferences and behavior on these websites which can further guide the website developers and entrepreneurs in improving the performance and satisfying the customers.
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