U.S. Luxury Fashion Consumption: Factors Affecting Attitude and Purchase Intent

Abstract

With the widespread economic downturn, luxury fashion goods sales in the U.S. seem to be at risk. However, the U.S. remains the world’s largest luxury goods market, accounting for over one-fourth of the overall value sales of luxury goods in 2012 (CPP-LUXURY.COM, 2012). As the U.S. economic situation slowly recovers, the growth of the U.S. luxury goods market is expected to be more positive (Silverstein, 2012). In line with this issue, luxury retailers are well advised to understand the U.S. consumers’ attitude towards luxury goods and purchase intent and the differences and similarities to consumers’ attitudes in other regions to better address the customers’ unique characteristics.