Abstract

The shift towards urban living is changing food demand. Past studies on India show significant urban–rural differences in food consumption. However, a scientific understanding of the underlying relationships between urbanization and food consumption is limited. This study provides the first detailed analysis of how urbanization influences both quantity and diversity of food consumption in India by harnessing the strength of multiple datasets, including consumer expenditure surveys, satellite imagery, and census data. Our statistical analysis shows three main findings. First, in contrast to existing studies, we find that much of the variation in food consumption quantity is due to income and not urbanization. After controlling for income and state-level differences, our results show that average consumption is higher in urban than rural areas for fewer than 10% of all commodities. That is, there is nearly no difference in average consumption between urban and rural residents. Second, we find the influence of urbanization as a population share on food consumption diversity to be statistically insignificant (p-value > 0.1). Instead, the results show that infrastructure, market access, percentage working women in urban areas, and norms and institutions have a statistically significant influence. Third, all covariates of food consumption diversity we tested were found to be associated with urbanization. This suggests that urbanization influences on food consumption are both indirect and multidimensional. These results show that increases in the urban population size alone do not explain changes in food consumption in India. If we are to understand how food consumption may change in the future due to urbanization, the study points to the need for a more complex and multidimensional understanding of the urbanization process that goes beyond demographic shifts.

Highlights

  • The shift towards urban living is changing food demand

  • This study investigates five questions : (1) Does urbanization affect the quantity and diversity of food consumed by households? (2) How does the quantity and diversity of food consumed vary between large urban, small urban, and rural areas? (3) Are the observed variations in the quantity and diversity of food consumed due to income or urbanization or both? (4) How do urbanization dimensions such as infrastructure, market access, women’s participation in the workforce, and norms and institutions associate with food consumption in India? (5) How do factors associated with food consumption relate to living in urban areas and as a demographic share? These questions are aimed to advance our understanding of urbanization influences on food consumption

  • New knowledge contributions include: evaluating whether urban–rural differences remain significant after controlling for income and other covariates, assessing whether consumption varies by urban size, distinguishing between urban metropolitan and urban non-metropolitan areas, and comparing how urbanization influences differ between quantity and diversity of food consumed

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Summary

Introduction

The shift towards urban living is changing food demand. Past studies on India show significant urban–rural differences in food consumption. Studies show that urbanizing countries are rapidly converging to these diets, increasing human health risks related to conditions such as obesity and hypertension, and non-communicable diseases such as diabetes, heart disease, and ­stroke[3, 4] These dietary changes raise concerns such as greater use of land, water, and energy r­ esources[5], greenhouse gas e­ missions[6], inequitable access to healthy f­ood[7], and food s­ ecurity[8]. Studies have reported unique urban effects—beyond income—on food consumption These effects can be associated with increased food ­availability[16], the opportunity cost of women’s t­ime[17,18], access to cooking and availability of cold storage ­facilities[19], and exposure-mediated changes in taste and p­ references[20]. These patterns and trends provide preliminary evidence for urbanization influences on food consumption

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