Abstract
Public acceptance is the basic premise for the implementation of stormwater reuse projects anywhere in the world. Based on the theory of planned behaviour, this study constructed a hypothesized model of urban residents’ intention to use recycled stormwater for non-potable residential purposes. Having received 669 valid questionnaires from urban residents in Taiyuan City, a Structural Equation Model was used to analyze their acceptance intention to use recycled stormwater. Results of the study showed that the degree of human contact with recycled stormwater influenced respondents’ acceptance intention to use it for that purpose, which is consistent with previous studies. The impact of factors, including valuation of stormwater, emotions, perceived health risks, or trust in government, on respondents’ acceptance intention to use recycled stormwater was found to be not significant, which adds to the inconsistent literature. The unique contributions of the study to literature include that altruism and social and cultural norms were found to have significantly positive impacts on residents’ acceptance intention to use the water, while social and cultural norms demonstrated a more significant impact. This finding is perceived to relate to the collectivism of Chinese culture; however, to what extent the relation could be requires further research to verify. The study also makes contributions to methodology by using social networking (WeChat Moments) to collect data in social science studies.
Highlights
Published: 28 February 2022The extensive execution of environmental policies and strategies around the world has a significant impact on water and energy usage and waste management [1]
We have found a small number of studies in Australia [6,11] which studied the impact of social norms on residents’ intention to accept stormwater reuse, and their can arise
The present study aims to bridge this literature around them would be or are using recycled stormwater, if they do not use it, they would consider gap to offer an interesting avenue of insight which may help us to understand how people that are not conforming to social and cultural norms or even feel guilty
Summary
The extensive execution of environmental policies and strategies around the world has a significant impact on water and energy usage and waste management [1]. Researchers argued that such policies stress on environmental communication [2], encourage purchasing energy-saving and reusable materials, and promote recycling and resource conservation [3]. Recycled stormwater is increasingly being considered as one of the complementary or alternative sources of water to increase freshwater supplies, promote resource conservation, and meet the growing demand for humans [6]. In addition to augmenting freshwater supplies, recycling urban stormwater can reduce urban flooding, reduce urban sewage treatment load, and alleviate water shortage.
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