Abstract
This study aims to explore the travel behaviour of young travel group to understand different factors that could influence their mode choices, and their willingness to shift to the first urban railway line in Hanoi. This will help notify a range of measures that could be considered to decrease motorcycle usage and facilitate mode shift to public transport system. With the data collected from 396 students in five universities in Hanoi, Vietnam, a conditional logit regression model was developed to explore individual and alternative specific variables influencing the mode choice for studying trips. Key findings show that current mode usage, especially the dominant of motorcycle riding, having a strong effect on the tentative choice of Cat Linh – Ha Dong railway as a means of travelling to universities. Research results are beneficial for transport planners and transport authorities to develop appropriate transport planning strategies.
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