Abstract
Contingent valuation is used to examine the influence of environmental engagement and beliefs on willingness to pay (WTP) for urban forest preservation. We survey surrounding residents of two urban forest sites in Puerto Rico with distinct environmental experiences and beliefs about ecosystem services. We find that WTP for preserving the urban forest where the surrounding residents are involved in forest management is $118/year. On the other hand, WTP for preserving a larger urban forest where surrounding residents are not engaged in management is $81/year. In addition to the respondents' characteristics and environmental engagement, WTP also depends on the beliefs about urban forest ecosystem services.
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