Abstract
The objective is to assess the role of urban culture in the formation and growth of the conjunctive-consolidation potential in a modern city in the context of augmented social reality. The basis for the article was a sociological study conducted by the authors in 2020 in three cities of the Belgorod region (Belgo-rod, Gubkin, Novy Oskol), which included: a) a questionnaire survey of the urban population (N=500) based on a quo-ta (by sex and age), zoned and multistage sampling; b) expert survey (N=30 experts); and c) three focus groups (urban youth, employees of cultural institutions, and media workers). Based on the study, the authors revealed dynamic equilibrium between conjunctive and disjunctive trends in the development of urban culture. The sphere of urban culture has significant opportunities for the formation and build-up of conjunctive-consolidation potential, which is expressed in the acquisition of urban citizens’ ability and readiness for mutual loyalty and constructive interaction.
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