Abstract
Cultural and creative products, as the carrier of cultural resources, collide with traditional culture in the development of The Times. The symbols of cultural and creative products include cultural symbols and design symbols, which play a great role in promoting the cultural image of a city. People can feel the regional characteristics and cultural connotation from the symbolic metaphor of cultural and creative products. This paper discusses the design methods and innovation paths of cultural and creative products based on semiotics theory, so as to solve the limitations of urban cultural and creative products development and provide corresponding development ideas.
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