Abstract
In Romania, fresh forest fruit are sold mainly without packaging in farmers’ markets and along the national roads, therefore the aim of the present study is to determine what kind of packaging would prefer Romanian urban consumers and if there are differences depending on the socio-economic segments as age, gender, education or income level. Convenience sampling was used and data was analysed with the program SPSS 16.0. The questionnaire was pretested in May 2009 (Man, 2009) and it was applied on 243 forest fruit consumers with ages between 18-65 years from Cluj Napoca city, Romania, in October 2009. For data analysis 226 (93%) questionnaires could be used. The consumers were asked to classify three types of packaging for fresh forest fruits in order of their preference. The suggested types of packaging were transparent plastic package with cover, carton package without cover and no packaging (bulk display).
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