Abstract
PurposeThe purpose of this paper is to identify why many training programmes, which are designed to provide a higher level of skills continue to fail to deliver the results companies are looking for.Design/methodology/approachThe paper studies the approach of Huthwaite International, an external training company brought in to administer training.FindingsIt is found that Huthwaite achieved success by establishing a support and reinforcement process to ensure that the behaviour change becomes permanent. If effective skills training courses are designed and the correct people to attend, this will have an immediate effect, but will not last. However, if the effect is to be sustained, it needs to be backed up with support.Research limitations/implicationsOnly one company's approach to training and sustainable change is studied.Practical implicationsThe paper demonstrates how bringing in an external training consultancy can be more effective than working in house.Originality/valueInsights are offered into how to deliver practical, relevant and sustainable training.
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