Abstract
In post globalization and liberalization era new vistas have opened for women in India. Global expansion of software and ITes demand steady supply of ‘knowledge workers’. Special preference is given to women who have essential knowledge base and flexibility to adjust themselves to the outsourcing industry. Today's Indian women have ventured beyond the traditional roles of wife and mother and even overcoming the traditional occupations such as nursing, teaching etc they have engaged themselves in all sectors which are traditionally male dominated such as defence, engineering and even in night shifts for BPO sectors. The middle class urban women working in call centres are a rich amalgamation of east and west culture. Women are also encouraged to embrace white collar job with comparatively high salary, easy international mobility, flexible work routine and physically less demanding work process in comfortable indoor work-environment. According to NASSCOM women employees constitute about 1/3rd of the total BPO workforce.
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