Abstract
The WeChat public platform is a new service platform based on WeChat applications that provides business services and user management for individuals, businesses and organizations. It provides a new solution to the lag of agricultural information dissem-ination in the traditional media. However, services based on Tencent's backend can only meet the basic needs of users and reduce the user's experience in agricultural science and technology consulting process. In order to provide efficient and convenient service to users and solve existing problems in consultation process, the platform-related API were used to upgrade the 12396 hotline WeChat public platform to an integrated agricultural information interactive service system. It mainly carries out the following three aspects to upgrade development. Firstly, 12396 hotline WeChat public platform added two sub-menu items, “use ask” and “expert answer” to push the user’s question to expert directly, reducing the backend customer service’s works and improving the efficiency of problem solving. Secondly, 12396 WeChat public platform upgraded and developed an integrated "one-stop" micro-site to allow users know the agriculture market timely, releasing supply and demand information, etc. Thirdly, the 12396 WeChat public platform combined initiative push information with the user's automatic acquisition of information by sending keywords which increased user selectivity. The upgraded platform has obtained a good preliminary application achievement and recognized and welcomed by users. Finally, we concluded and looked forward to the future development direction of agricultural mobile consulting.
Highlights
Under the background of the rapid development of modern information technology, new models of information services are emerging and strengthening agricultural information services will be one of the effective measures to solve the “three rural issues” [1]
2.1 Integration of user consultation and expert solutions to WeChat public platform In order to improve the efficiency of the platform and reduce the difficulty of sorting out the agricultural technical problems, two external links, "user ask" and "expert answer", have been developed based on the 12396 hotline WeChat public platform, so that the users' questions can directly reach the expert without server's help
The 12396 hotline WeChat public platform has upgraded as an integrated agricultural service platform by optimizing resource allocation, adding external links, to provide users with a better experience
Summary
Under the background of the rapid development of modern information technology, new models of information services are emerging and strengthening agricultural information services will be one of the effective measures to solve the “three rural issues” [1]. The number of WeChat public platform has exceeded 20 million since it launched in August 2012, among which the agriculture related accounts were 5688, increased 10 times compared with that during 2012 to 2016 [3] Under such a development trend, exploring an integrated agricultural service platform. 1.2 The necessity of upgrading 12396 WeChat public platform "12396 Beijing new rural sci-tech service hotline (abbreviation: 12396 hotline)" was established by the Rural Development Center of Beijing Municipal Science and Technology Commission and Beijing Academy of Agriculture and Forestry Sciences. It is a science and technology information service integrated platform for agriculture and provides agricultural technology information consulting services free with more than one hundred experts. It will further improve service efficiency, optimize user experience, reduce service costs, accelerate publicity and promotion, and enhance brand image
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