Abstract
Over one third of the food produce globally is being wasted. Upcycling foods is a promising approach which involves transforming edible food waste into new consumable products. While upcycling has significant potential, there is a notable lack of research on consumer attitudes and awareness towards upcycled foods in India. This study aims to address this gap by examining the perceptions and acceptance of upcycled food products among Indian consumers, specifically those in the Delhi NCR region.
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