Abstract
Sports stadiums have faced criticism due to their significant environmental footprint, contributing to the exacerbation of climate risks. In this context, green stadiums, developed to reduce resource consumption and promote sustainable practices, are gaining importance. Using a choice experiment with South Korean spectators attending professional sporting events, this study aims to better understand their preferences for diverse attributes comprising green stadiums and how personal and social norms regarding climate risks influence the formation of stadium preferences. Results reveal that respondents place great importance on the implementation of on-site renewable energy generation, showing their strong commitment to sustainability. Furthermore, spectators who support environmental norms are more willing to pay for green stadium features, indicating a growing recognition of climate-related hazards. Findings from the scenario analyses suggest that stadiums with sustainable technologies and practices have the potential to capture significant market share, even with higher ticket prices. These findings provide invaluable insights for stadium operators and policymakers in developing and promoting green stadiums and sustainability initiatives, addressing the urgent issues of climate change.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
