Abstract
Many high-ranking Chinese officials have recently changed their low-key persona and have discussed sensitive issues on television talk shows. Using complete participant observations of a CCTV talk show, we argue, besides officials’ personal factors, that the unequal power distribution between the central ministries and the promotion competition among officials is the mechanism that motivates senior officials to enter the spotlight. State ministries with less political clout and local officials are more active talk show guests. They take advantage of media interviews to enhance policy adherence, signal administrative needs, and display achievements to the central government. The media political platform also brings more personal interaction between Chinese media and political elite, which may increase personalization of politics and autonomy for the media.
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