Unveiling the Nexus: Disentangling the Impact of Touch Screen Frequency in Electronic Media on Amplifying Control Perception, Elevating Psychological Ownership, and Igniting Intentions to Reuse Payment Services

Abstract

This study explores the impact of touch screen technology on users’ sense of control and psychological ownership of electronic payment services. Through an examination of the influence of touch interface during transactions, this study investigates how enhancing feelings of influence and authority can increase motivation to reuse payment services. Dual surveys were conducted, revealing that increased touch input for the transaction amount enhances feelings of influence, which in turn augments the sense of authority. Additionally, the study found that the sense of belonging resulting from panel touch increases motivation for repeat transactions.