Abstract
This research investigates the impact of Digital Transformation Leadership on Digital Transformation (DT) performance in China's banking sector. It examines the mediating role of Incremental and Disruptive Business Model Innovation (BMI) and the moderating effect of Data-Driven Insights. Through regression analysis and hypothesis testing, the study confirms positive correlations between DT Leadership and both forms of BMI, as well as their significant contribution to DT performance. Moreover, it identifies the mediating effect of BMI on the relationship between DT Leadership and DT performance. Additionally, Data-Driven Insights are found to positively moderate the relationship between DT Leadership and BMI. These findings highlight the critical role of effective leadership and innovative strategies in driving digital transformation in the banking industry, emphasizing the importance of data-driven decision-making. The study contributes to the existing literature by providing insights into the mechanisms underlying DT in the banking sector, offering practical implications for industry practitioners and policymakers.
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