Abstract
This study employs ChatGPT, a powerful language model, to delve into the relatively unexplored domain of sacred elephant interactions in Asia. It aims to uncover the emotional and spiritual dimensions of these encounters, identify factors influencing visitor satisfaction, and highlight areas for enhancement. It analyses 1349 Tripadvisor reviews using ChatGPT. Deriving insights from this vast dataset, the research qualitatively categorizes the key dimensions. It underscores the significance of aesthetic elements in shaping tourists’ perceptions and experiences during sacred elephant interactions, adding depth to the field of aesthetics in tourism. This research pioneers the application of ChatGPT in exploring sacred elephant interactions, demonstrating the capacity of artificial intelligence (AI) to derive meaningful insights from online reviews, contributing to an emerging field of study.
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