Abstract
This study examines the importance and effectiveness of performance measurement systems in quick service restaurant (QSR) chains. With the highly competitive nature of the QSR industry, it is crucial for restaurant chains to implement robust performance measurement systems to track and evaluate their operational and financial performance. This research investigates the key metrics and indicators used in performance measurement systems within QSR chains, as well as the impact of these systems on business success. A combination of qualitative and quantitative research methods, including interviews and surveys, is employed to gather insights from industry professionals and managers. The findings shed light on the significance of performance measurement systems in driving operational efficiency, enhancing customer satisfaction, and improving overall business performance in the QSR industry.
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