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Extract The University Press of Mississippi is the scholarly publishing agency of the Mississippi Institutions of Higher Learning: Alcorn State University, Delta State University, Jackson State University, Mississippi State University, Mississippi University for Women, Mississippi Valley State University, University of Mississippi, and University of Southern Mississippi. www.upress.state.ms.us The University Press of Mississippi is a member of the Association of University Presses. An earlier version of parts of Chapter 4 was previously published in Television & New Media 18.5 (2017): 441–58. An earlier version of parts of Chapter 5 was previously published in The Projector: A Journal of Film, Media, and Culture 15.2 (2015): 73–112. Copyright © 2022 by University Press of Mississippi All rights reserved Manufactured in the United States of America First printing 2022 ∞ Library of Congress Cataloging-in-Publication Data Names: Barker, Cory, 1988– author. Title: Social TV : multiscreen content and ephemeral culture/Cory Barker. Description: Jackson : University Press of Mississippi, 2022. |