Abstract
Abstract The strong emphasis on achieving excellence in the services the museums provide to its target public opens a new road to an area that is not characteristic of traditional museology, namely the journey of innovation. This road to innovation has two pillars: a mature knowledge-based strategy (in response to identified needs of target groups) and the ability to provide education (according to identified needs). Both components are totally dependent on visitors, their needs and their personal or collective experiences. This paper addresses these pillars, considering that education is not a mere accumulation of knowledge, but how the visitor experiences, interacts and learns during his visit. Using the literature review as research methodology, this paper aims to analyze the stakeholders of a museum and to assess their partnerships with other museums, by highlighting the clear advantages of stakeholder involvement in the management system of the museum. The main results shows that museums, as cultural organizations, are a brick at the foundation of economic development in many cities. The involvement and support of the stakeholders is essential for a museum that wants to set and meet appropriate community service goals. Understanding stakeholder`s value is important for effective reporting on the performance of the museum, which transforms and translates through continuous public support for the museum.
Highlights
In a century of changes, of speed, of demands for any product from the free market, the museum of the 21st century strives to meet the needs of the visitors and communities of which it is part, while remaining true to the fundamental and traditional values.The strong emphasis on achieving excellence in the services the museum offers to its diverse audiences opens a new road to an area that is not characteristic of traditional museology, namely the road to innovation.The road to innovation has two main components: a mature strategy and the ability to provide education
“In a turbulent environment and continuous struggle for achieving a competitive advantage, strategic thinking and planning implies different approaches” (Bratianu, C. & Bolisani, E.. 2015, 169). Both components are totally dependent on visitors, their needs and their personal or collective experiences, and the museum must take into account that education is not a mere accumulation of knowledge, but how the visitor experiences, interacts and learns during his visit
The present paper aims to analyze the stakeholders of a museum and their partnerships; its primary goal is to highlight the clear advantages of stakeholder involvement in museum management and to identify the current position in its cultural PICBE | 447 market
Summary
In a century of changes, of speed, of demands for any product from the free market, the museum of the 21st century strives to meet the needs of the visitors and communities of which it is part, while remaining true to the fundamental and traditional values. The strong emphasis on achieving excellence in the services the museum offers to its diverse audiences opens a new road to an area that is not characteristic of traditional museology, namely the road to innovation (content, organization, preservation techniques, presentation techniques and in ways of transmitting and presenting information). The road to innovation has two main components: a mature strategy (in response to the identified needs of the target groups) and the ability to provide education (according to identified needs). The principles underpinning the provision of visitor quality services, according to Boylan and Woollard(2004), are: Human Rights and Equal Opportunities; open consultation. What role does it have, the main features of museums management, public relations, funding arrangements of a museum, and the principles of effective stakeholders management within a museum are information from which we will start in our approach to have a clearer picture of this research
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