Abstract

Brazil is the largest exporter of coffee beans, 29% world exports, 15% this volume in specialty coffees. Thereby researches are done, so that identify different segments in the market, in order to direct the end consumer to a better quality product. New technologies are explored to meet an increasing demand for high quality coffees. Therefore, in this article has an objective to propose the use of machine learning techniques combined with projection pursuit in the construction of unsupervised classification models, in a sensory acceptance experiment, applied to four groups of trained and untrained consumers, in four classes of specialty coffees in which they were evaluated sensory characteristics: aroma, body coffee, sweetness and general note. For evaluating classifier performance, in the data with reduced dimension, all instances were used, and considering four groupings, the models were adjusted. The results obtained from the groupings formed were compared with pre-established classes to confirm the model. Success and error rates were obtained, considering the rate of false positives and false negatives, sensitivity and classification methods accuracy. It was concluded that, machine learning use in data with reduced dimensions is feasible, as it allows unsupervised classification of specialty coffees, produced at different altitudes and processes, considering the heterogeneity among consumers involved in sensory analysis, and the high homogeneity of sensory attributes among the analyzed classes, obtaining good hit rates in some classifiers. Key words: Classification models; Data dimension reduction; Groupings identification; Projection pursuit.

Highlights

  • There is an exponential growth in global coffee consumption, and with the capacity to produce in large volumes

  • Brazil has become the largest exporter of coffee beans, accounting for about 29% of world coffee exports, equivalent to more than 34 thousand bags, with 15% of that volume in specialty coffees (Boaventura et al, 2018)

  • Still according to Boaventura et al (2018) there is a revolution in the specialty coffees consumption through changes in product differentiation and consumption experience

Read more

Summary

Introduction

There is an exponential growth in global coffee consumption, and with the capacity to produce in large volumes. Brazil has become the largest exporter of coffee beans, accounting for about 29% of world coffee exports, equivalent to more than 34 thousand bags, with 15% of that volume in specialty coffees (Boaventura et al, 2018). Still according to Boaventura et al (2018) there is a revolution in the specialty coffees consumption through changes in product differentiation and consumption experience. As there are differences among consumer preferences and the coffee segments, they should be served through marketing strategies that involve differentiation standards, which would increase quality, in order to add value to consumer satisfaction (Spers; Saes; Souza, 2004). When considering acceptance or preference tests, in a sensory analysis experiment, focusing on the evaluation of the taster’s intention, and discerning the sensorial quality of a product in relation to the others. In addition to the statistical problem, associated with the measurement error in filling out the sensory form, or in the resulting data analysis from the sensory notes distribution, some external factors that are relevant to the sensory panel formation, such as the taster experience, training of the panel and individual preferences, can be contemplated (Ossani et al, 2017)

Methods
Results
Discussion
Conclusion
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call