Abstract
Sticky information, has been known to well explain the localization of ideas, i.e., that information in the brain of either inventor in the producing/selling side or consumers in the buying/using side of products do not always prevail in the market. This sometimes disturbs the process of innovation. In this paper, the authors break sticky information into sticky tsugoes, where a tsugo is a triple of the intention and two types of constraints behind each stakeholder’s acting/planning. The authors studied cases of Innovators Market Game ® - a serious game for innovative workshop involving stakeholders in the market, to visualize the interaction of the tsugoes of those stakeholders, in the form of Human-Tsugo Network (HTN) by using KeyGraph™. In the results, links between inventors’ and consumers’ tsugoes in HTNs correspond with the performance of innovative communications more finely than sheer KeyGraph visualizing the relations among words in the dialogue.
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