Unruly Cinema

Abstract

Unruly Cinema is a meta-history of Indian cinema’s emergence and growth in correspondence with the colonial, postcolonial, and the neoliberal state. Indian popular cinema has grown steadily from the largest national film industry to a global cultural force. Between 1931 and 2000, Indian cinema overcame Hollywood’s domination of the Indian market, crafted a postcolonial national aesthetic, resisted the high modernist pull of art cinema, and eventually emerged as a seamless extension of India’s neoliberal ambitions. The major agent of these four shifts was a section of the Hindi cinema produced in Bombay, which came to be named and marketed as Bollywood in the twenty-first century. Through a systematic exposition of four historical periods, this book shows how Bollywood’s current dominance is an unlikely result of unruliness, that is, of a disorganized defiance of norms. Perpetually caught between an apathetic and adversarial government and an undefined public, Indian commercial cinema has thrived simply by defying control or normalization. The aesthetic turns of this cinema are guided by counter-effects, often unintended and always unruly.