Abstract

The purpose of this study is to present and to validate a research model that includes economic sustainability, social sustainability, environmental sustainability and corporate reputation in the context of public-sector organizations in Pakistan. The methodological approach is survey-based, using partial least squares structural equation modelling (PLS-SEM) to assess the research model. The proposed hypotheses were tested based on a sample of 425 respondents from public-sector organizations in Pakistan. The findings of the study indicate that there is a positive relationship between economic sustainability, social sustainability, environmental sustainability and corporate reputation. Therefore, it is inferred from the results that different aspects of sustainability can create and enhance the reputation of public-sector organizations.

Highlights

  • In the contemporary world, the overall perception of public-sector organizations is that they are too big, slow, wasteful, untrustworthy, not adequately transparent and inefficient

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  • For RQ1, this paper provides evidence that economic sustainability has a positive effect on the corporate reputation of public-sector organizations

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Summary

Introduction

The overall perception of public-sector organizations is that they are too big, slow, wasteful, untrustworthy, not adequately transparent and inefficient. This poor reputation of public-sector organizations is reinforced and reflected through studies that suggest a decline in levels of trust in government [1]. Many government organizations do not have a system in place for regular and periodic accountability of the discrepancies in their reputation. Lack of these structures has resulted in missed opportunities and magnified problems [3]. The reputation of government and its subsidiaries is engulfed by a gloomy fog of distrust, pessimism and contempt

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