Unraveling the Dynamics of Social Media Engagement and Activism among Far Eastern University Students: A Demographic and Attitudinal Analysis

Abstract

As multiple generations continue to engage in social media and activists, the researchers saw this as an opportunity to influence change. This study explored how technology, particularly social media platforms, helps shape activism among Far Eastern University students, containing 80 participants from various academic years. Through analysis of the engagement, the study intended to understand which social media platforms are the most and least effective for promoting social change. The researchers used a quantitative approach with survey questionnaires, exploring the students’ views about social media activism. Integrating data analysis that includes descriptive and inferential statistics provides valuable insights for activists, policymakers, and educators navigating the dynamic realm of social media activism. Eventually, the data shows Instagram is the most popular site for social media activity at Far Eastern University, with Threads receiving the least attention. Students mostly utilize social media for communication, information searching, and self-expression, motivated by socio-political interests and a desire to belong. The study emphasizes the strong link between social media use and online activist activity, implying a transformative effect. Future studies should broaden demographics and use mixed-methods approaches, focusing on capacity-building activities for student activists focused on social media advocacy to achieve positive societal change.