Abstract
Existing literature on the mirroring hypothesis and its dynamics has yielded inconsistent findings as it relies on persistently static, fragmented, and industry-scope dominated considerations. In contrast, this study takes on a processual perspective on the management of mirroring relationships within a multinational conglomerate in response to changing contingency factors. Building upon an embedded multiple case study, we derive a set of propositions that account for the dynamics and interrelations of mirroring and its respective contingencies. We highlight two dedicated phases of change – frame-breaking and incremental modularization – that are influenced by the sense of urgency to adapt and adopt architectural changes as explanation for consecutive deviation types of mirroring.
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